Finding brands and losing your religion?

Brands: The Opiate of the Nonreligious Masses?

A brands the “new religion”? Practitioners and scholars have been intrigued by the possibility, but strong theory and empirical evidence supporting the existence of a relationship between brands and religion is scarce. In what follows, we argue and demonstrate that religiosity is indeed related to “brand reliance,” i.e., the degree to which consumers prefer branded goods over unbranded goods or...

The essential brand persona: storytelling and branding

Storytelling is a well known and ancient art form. Fascinating and compelling characters have animated literature around the world from the beginning of the written word. Today, scientific research has laid the foundations for a sound empirical understanding of storytelling as a clear aid to memory, as a means of making sense of the world, as a way to make and strengthen emotional connections, ...

Does losing your home mean losing your school?: Effects of foreclosures on the school mobility of children

See your brands through your customers' eyes.

Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such inter-weaving of different companies' brands is now commonplace. But one of the central tools of brand management-portfolio mapping--has not kept pace with changes in the marketplace. Most conventional brand maps include only those brands owned by a company, arranged along organizatio...

Epistemological frameworks, homosexuality, and religion: a response to Hodge.

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